5 Common Reasons For Cart Abandonment

August 14, 2018 userclix 0 Comments

Do you have a high shopping cart abandonment rate? This means people were intending to buy products from your website, but then they decided against it. This is frustrating, to say the least.

According to data gathered by SmartInsights (2017) on global e-cart abandonment the rate of abandonment is a staggering 75.6%.

Interestingly, the data gathered from tracking 500+ leading global brands eCommerce websites revealed plenty of variance between sectors.

Here are five of the most common reasons for high shopping cart abandonment rates:

1. Unexpected shipping costs

There’s nothing worse than getting to the checkout to discover that the delivery charges are through the roof. This is undoubtedly one of the most common reasons why people abort their basket and head elsewhere.

The ability to run a quick survey with an inbuilt economic incentive to discover how your visitors would react to free or discounted shipping could prove an invaluable mechanism to improve conversion rates. At the same time this method delivers direct and real-time contact with customers enabling you to check on the satisfaction of the customer.

2. Lack of security

Security is pivotal for all e-commerce stores today. Customers are well aware of the numerous data breaches that are occurring all around the world, and the last thing they want is to be a victim of fraud. The main problem with traditional e-commerce platforms is that the customer’s data is stored on centralized servers where it is vulnerable to online criminals.

However, with a blockchain based e-commerce platform, it is virtually impossible to suffer such attacks since blockchain platforms are decentralized, which in turn means customer data is also decentralized. It is virtually impossible to hack all the nodes of a blockchain platform, so data on a blockchain based e-commerce platform is safe. Using blockchain will help your website to evoke trust that people feel confident when purchasing from you.

3. Long and confusing checkout process

The checkout process should be simple and easy. The internet is supposed to be about convenience, after all!

Make it clear to your users which ‘step’ of the process they’re at and don’t ask too many questions. A progress indicator can work wonders to reduce a customer’s frustration. If a customer can see a clear path to completion, then there is every chance that they are more likely to follow through on the purchase.

This is especially true for mobile users so a mobile-optimised checkout process is key to success. Gathering data on the clickthrough process and receiving real-time feedback from people on the website can improve the design of the web and mobile checkout procedure, and the over user experience.

4. Having to create an account

A lot of online stores force customers to create an account if they are to complete a purchase. This can put people off because they may not want to receive correspondence from your business. You should always allow people to check out as a guest or sign up using their social media profile.

The UseClix platform provides users with a single shopping ID that gives a customer access to multiple, yet independent, eCommerce companies. This allows customers to seamlessly purchase items across the ecosystem instead of being hindered by the inconvenience of a new registration or account creation at every site they visit.

5. Lack of payment options

It’s important to give customers a selection of different payment methods to choose from. If you only allow people to pay via one method, you are going to be isolating a large portion of customers. At the very least, you should offer credit card, debit card, and PayPal payments. Many people now shop online with cryptocurrencies.

UserClix can help retailers become crypto-friendly by delivering extremely user-friendly apps which automatically converts the native Clix token into currency. In this manner we aim to create decentralized ecosystem that facilitates online transactions between customers and online retailers in a frictionless and transparent manner.

Our goal is to help you to understand the user experience your website provides, so you can really get to the bottom of those high shopping cart abandonment rates, as well as other important aspects of your case. Contact us today for more information.

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