Improving Shopping Experience & Conversion Optimisation

November 14, 2017 userclix 0 Comments

Online shopping is as common today as a trip to the local brick-and-mortar store. And just like with shopping on the high street, there are techniques that an e-commerce business owner can use to improve the shopping experience.

Conversion optimisation today cannot be as blatant as it was in the past. Online shoppers are savvy, and they do not want to be forced into purchases – that’s one of the reasons that so many prefer to shop online.

This means that today, you will do better by providing a sleek experience that does not force choices.

1. Basic conversion optimisation

Conversion optimisation can be as simple or as complex as you want it to be. But it is far better to start simple.

Think about how you like to shop online: what interests you? What are you likely to click? What is likely to put you off purchasing?

Apply these principals to your store first and foremost – there’s a good chance that, in doing so, you will improve the shopper experience. It is very easy to oversell by adding in pop-ups and garish banners; the truth is though, that subtlety is often a better way to go.

2. User experience and buyer behaviour should go hand in hand

User experience is how you approach buyer behaviour tactfully. If you know that your shoppers are of a certain demographic, or that they like certain products, then you can tailor the user experience to match.

This doesn’t mean simply adding things you think your user might like, it means crafting your conversion funnel to suit them. If you can see that your buyers favour mobile conversions, then you can try and craft user experience in a way that promotes it.

Likewise, if you know that your users are more likely to click a BUY NOW button than they are to click an internal link, you know that you can be a bit more confident with that strategy.

The challenge is that it can be time-consuming and expensive to collect information about visitors. Without the right tools, your website might make the wrong impression – losing valuable business for your company. This is where artificial intelligence (AI) can help.

AI technology can automate tasks, simplify complex data collection processes and organise complicated data sets about your website visitors, just as a real person would – only faster and more accurately.

Although you may think that artificial intelligence is for large companies only, this type of tool is often a lifesaver for small or new businesses.

UserClix is a technologically advanced platform that leverages AI technologies that can elevate and transform your business website.

For example, using the platform, you can enter a few basic data points and have the UserClix Analytic Engine analyse your customer interactions to predict how likely a customer is to end their relationship with your company.

Based on the findings it can either send you a warning or automatically serve a personalised solution to prevent that customer from walking away.

This solution could be the delivery of perfectly timed and targeted content or automatically changing the layout of a page, reduce the number of form fields, or even swap out a banner image in real-time to suit a specific visitor.

Improving the shopping experience is linked very closely to conversion optimisation in that, without knowing your audience and offering them what they want, you won’t be able to succeed.

Offer an e-commerce experience that suits your users’ desires, and you are sure to see an uplift.

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